ABSTRACT
Noncommunicable Diseases (NCDs) are one of the major health challenges, which has caused global concern due to their magnitude and high social cost. Industry 4.0 will significantly bring in IoT in the healthcare sector in an age of great growth in connected devices (up to 100 billion by 2030). The COVID-19 pandemic further accentuates the importance of using IoT in healthcare settings for both the providers and NCD patients due to controlled movements and enforced self-isolation throughout the world including Malaysia. In this regard, the improvement of “connected devices” has had a remarkable effect upon the entire healthcare sector and has been noticeably appreciated in “remote clinical monitoring”, “chronic disease management”, “preventive care”, and “assisted living” for senior NCD patients. This study intends to interpret the significance of IoT in connection with wearable technologies and digital healthcare. The study discusses several benefits of IoT like reducing cost, rising profits for the healthcare service providers in Malaysia, a higher level of success and productivity, and precision of “health monitoring and treatment systems”. The insights of this study will help the elderly NCD patients’ community and healthcare providers to recognise the significance of IoT Enabled Health Monitoring and Assistive Systems due to their significant contribution to improving healthcare in the country in the long run.
ABSTRACT
Health tourism is a term that has risen from the rapid growth of industry where people from all around the world are travelling to other countries to obtain good medical care. Due to Covid-19 Pandemic, industry showed reduction in the amount of people travelled to India for medical purposes, but the domestic medical industry in India is trying best to have its share from the emerging global market. Narayana Health, Bangalore has given importance to attract international patients through various marketing methods and its low cost strategies. The present research paper aimed to find out opportunities and challenges of health tourism in Bangalore and factors that attract international patients to Narayana Health. Researchers also studied international marketing strategies followed by Narayana Health. The researcher conducted exploratory research with quantitative and qualitative variables. Using convenient sampling researcher collected primary data from 50 international Patients Collected data was analysed descriptively using SPSS. Thematic content analysis with some grounded theory was used to analyse qualitative data. NVivo12 Pro software was used for the qualitative data analysis. Results indicate Narayana Health hospital in Bangalore is attracting many international patients using unique marketing strategy and cost effective practices.